Client Logos and stationery sets should be completed as we head into doing a set of print advertisements for your client. As you begin this important part of the branding process, think about the strengths of your client and their participation to the community in which they thrive.
Advertisements for your client should represent the client by use of continuity throughout the three various print sizes.
You should be prepared to discuss this AD campaign and it's intent.
You should also be prepared to discuss what magazine these ADs would appear.
One AD should be 8.5" x 11" Vertical
This full page AD must have:
-Logo/Mark
-Image/Visual (Photo, Illustration, etc.)
-Contact information (address, web address, phone number, etc)
-Text or copy (minimum of 1 paragraph)
-Headline
Second AD should be 3.5" x 11" (Vertical or Horizontal)
This AD must have:
-Logo/Mark
-Image/Visual (Photo, Illustration, etc.)
-Contact information (address, web address, phone number, etc)
-Headline
-Optional Text area
Third AD should be 5.5" x 5.5"
This AD must have:
-Logo/Mark
-Image/Visual (Photo, Illustration, etc.)
-Contact information (address, web address, phone number, etc)
-Headline
Thanks to Nathan Linkous for allowing me to use his exceptionally creative ADs for the purpose of this course blog.
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