Wednesday, March 2, 2011

The Next 6 Weeks:

By now you should have started your stationery (spelled with an "e" and not an "a".)
You should have a minimum of at least 3 pieces for this and that would be sparse but it's up to you.

Letterhead (front with pertinent information on the letterhead.) Mandatory.

Letterhead reverse side (could be patterns or color or nothing at all.) (optional)

Letterhead with an actual letter on it. This will give the client an idea of what typeface to use/the spacing/the organization of an actual letter itself. Signature area/date, etc. (Mandatory)

* THINK about choice of paper for the entire stationery set you will turn in.)

Second Sheet Stationery (optional)

Business Card (front and back) Mandatory.

Additional Business Card (could be additional business cards for various employees or reasons. Optional

Additional Stationery pieces such as notecards, stickies, etc. Optional

Envelopes (from the typical to the atypical in terms of sizes and how the envelope is designed by you (could be printed on the inside or just the inside or outside flap. Maybe the envelope is oversized or you intend to fold your letterhead a certain way in order to give some presence to the entire stationery set. It could be color-coordinated
something with texture and color. You can print and cut your own envelopes and then assemble them into what you want. Mock Envelopes like everything else you are working on.

Additional Envelopes for other use (legal purposes/artwork/etc.) Optional

Envelope Example with Address on it. Mandatory.

I would print out several examples to show at critiques and for your portfolio while you are printing. It's just easier this way.

In the end you'll want to have a stationery board with examples (could be 2 boards if you so choose) and then you'll want real examples on the reverse side of the board so we can see the actual paper and texture and color. (The one of the front can be your digital files or can be the actual printed ones adhered to the board themselves...or you can photograph your set and board your photograph of the stationery set.


Advertisements:
You'll need to do a minimum of 3 print advertisements:
The sizes are forthcoming.

When you are doing some ads for your client you will also need to create (via photoshop) some real images where the ads might show up (Bus kiosk/ inside magazines/billboards, etc. Through the magic of photoshop you will board a few of these for your presentation along with the 3 ads boarded. This is just to show application of the Ads as prototypes.
Examples to come.

Specialty Items:
This is where you can really show off your creativity regarding how you approach the client. You can create websites (or prototypes of such); you can create "swag" items such as promotional items (matches/napkins,hats,coloring books, crossword puzzles,postcards, playing cards, stamps, tshirts, car or bus wraps, giveaway items for your clients (much like the film industry does for promoting films.)
You can also create animated logos for your client or create a commercial for your client. (examples to follow.)

In the end you should have at least 4-8 boards I would suspect. This work should demonstrate your 16 weeks in GrD3200. You can always do more...but remember more isn't always better it's just more. There have been times when designers were very aggressive with their intent for their client and it worked. Again, keep it simple and make it gorgeous design and you'll be just fine.


Information on your stationery, business cards, envelopes.
You need to research this for yourself. Think about what your intent is for each item.

A letterhead should have your client logo. The entire client address and zip code(s) along with pertinent phone numbers and FAX /website/email address.

A business card should have your client logo. You could design a generic card (one for all) and also one for the President/Owners, etc. This would mean putting their name on it and some contact information. (email/website?)

An envelope should have the return address on it along with your client logo. Where you put it depends on how you design it. Be aware of USPS regulations.
http://pe.usps.gov/text/qsg300/Q602.htm
http://desktoppub.about.com/b/2010/10/10/designing-envelopes-the-return-address.htm

However, your job as designers is to actually "push the envelope" (pun intended) to create a design that will move through the system yet also be an attractive piece to your stationery set.

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